What is the Economic Revolution that’s Changing the Workflow of 5000 Years?

The digital advertising industry is ripe for disruption and we at WeBuy seek to pioneer this evolution. While the rest of the world industries like banking, finance, and manufacturing embraced new technologies and devolved monopolies, we observed that the digital advertising space retrogressively transformed into a duopoly controlled by the internet giants; Google and Facebook. Current technological developments have, however, initiated an indiscriminate “economic evolution”.

The evolution’s projected impact even became the highlight of the recently concluded World Economic Forum themed ‘Mastering the Fourth Industrial Revolution.’ During the convention, and in appreciation of the roles such technologies as blockchain have played in initiating an economic evolution, the head of Global Industry and Senior Client Advisor for Deloitte, Gary Coleman, mentioned that though the revolution may be in its nascent stages, it has brought about “swift pace of change and disruption to business and society” further adding that “the time to join is now” for both businesses and individuals.

At WeBuy, we have already laid the groundwork by establishing a global advertising platform that destabilizes the existing duopoly. We firmly believe that it is finally time to bring the unruly nature in which the advertising industry has been run to an end.

How do we plan to achieve this?

Today, the two giants controlling the digital marketing space are playing the role of a middleman. They collect and sell their user’s data to e-commerce enterprises that use it to tailor their advertisements before displaying them to the same users. Our platform deviates from this line of thought by shifting our attention to eliminating this barrier and allowing for direct interaction between buyers and sellers.  We are creating an online community that uses on-demand advertising and brings buyers and sellers together.

Instead of having sellers create ads and pay to have them displayed to uninterested internet users, buyers in WeBuy community will create portfolios listing the items they intend to buy. Employing a host of technological features like geolocation and artificial intelligence, our platform will then match the buyer with the sellers within their region.

Cost effect and proposed cost sharing

WeBuy sellers have uncontrolled access to the platform where you are at liberty to open stores and create portfolios for free. You will only have to pay when marketing your store and matching your products with buyers.

Additionally, unlike in current advertising age where only the internet giants benefit from selling their subscriber’s data, we will distribute over 90% of what sellers pay to the buyers who view and buy their products in the form of WeBuy (WBY) Tokens. The rest goes towards maintaining the platform.

Key Features of WeBuy – A Class Apart from Traditional Advertisers

We have also come up with two pay models to incentivize buyers, sellers and the rest of the WeBuy community. The first involves sharing the revenue collected from sellers with the buyers. More importantly, we have developed a buyer referral program, a form of multi-level marketing where buyers who invite sellers into the platform get paid every time their referrals purchase advertisements.

Our comprehensive WeBuy white paper goes into details about the nitty-gritty of on-demand advertisement strategy. It also covers the complexities revolving the buyer referral program at length. Access it here.

Taking Charge On WeBuy On-Demand Ad Platform

What’s the latest breakingview? “Three digital giants in the world of digital advertising are no better than two. The dominance of Alphabet’s Google and Facebook over the U.S. online ad market faces a growing challenge from Amazon. The case for better regulation will remain as strong as ever.”

The lack of transparency in the world of online media became the focal point of conversation by brand marketers in a 2018 Conference. While brands need to take ownership of their role as major influencers of the consumer internet rather than be passive victims of misreporting, there comes a point in this cycle of change when buyers need to take charge.

As we push back the frontier of the known, we realize that what we’ve held as rational has become rationalization and we are all willing victims. Let’s hear about a solution directly from Emil Guberman, CEO of WeBuy, the world’s first blockchain-era, commerce platform based on geolocation.

1. How did you get into WeBuy? What were you doing beforehand?

I am still doing many things. I own a group of companies Eigroup.com that deals with data processing for the oil industry as well as some companies related to oil and gas exploration.

My love is WeBuy.

I got into it suddenly in early 2015 when planning to buy furniture for the office. I had a budget, a basic idea of what I want and suddenly, I realized that I have to search for the products myself (offline or online does not really matter). The difficulty of searching for what I want at the price I am ready to pay did not make sense to me. After almost two years of frustration with purchases done the traditional way, the WeBuy model was suddenly and simply envisioned.

2. You declared that POTS solves the pitfalls of ICOs. Could you name some of these risks and what steps (if any) have you taken to protect investors/holders of tokens in POTS model?

There are a number of them, but we focus on two main risks and the steps we have taken. First, we have created a new type of public company and we make sure there are transparency and reporting. When we get the funds for a specific target, we report the results. The investor can continue supporting us or not based on our achievements. This differs from the ICO approach where all the investment is placed ahead based mainly on concepts.

Second is the value of the tokens where we provide the Community Engagement in tokens. This means that it should have value, which is part of our responsibility. The WBY token is pure utility and its value is dependent on how many tokens are utilized during the platform production. It can’t be a too high number because the platform is just starting. That is why we release only the amount that can be used in real production. WeBuy doesn’t flood the market with tokens which makes it different from the usual token sale. Bottom line – POTS approach assumes full responsibility.

3. Does the project require the adoption of a key technological standard or rest on the success of another blockchain project?

Our blockchain base rests on the success of the Stellar. If we are talking about adoption of WeBuy as a product, we rest on the success of the Internet.

4. Are you taking precautionary measures to ensure scammers will not be able to mislead investors into sending funds to the wrong address?

Yes, we do. We educate them on every chance we get.

– We publish in our FAQs about how to be careful and not to get scammed

– We will announce in social media and in telegram during POTS time to stay safe and not to trust strangers requesting or contacting in the name of WeBuy

– We actively ban and report those who try to do so, as we discover them with the help of the community

5. Idealistically, this looks good: Every dollar spent on WeBuy advertising will be distributed between the buyer who sees the advertisement, the buyer who introduced the seller to WeBuy and the platform itself via a Community Engagement Compensation program. Realistically, what could go wrong in this setup?

While WeBuy gives absolutely equal chances to all, some people will be much more aggressive and will earn much more. The cake is not endless. So,  some will be happy, while some will end frustrated.

6. A system must be in place to screen and filter fraudulent activities by sellers/buyers which can contaminate the WeBuy ecosystem. What have you done towards this end?

WeBuy plans multilevel fraud solution. Starting with statistically abnormal behavior, gathering information about store business identity, using rating systems, bonuses for fair buyers and sellers and fines for non-fair behavior. And the big dream is to make this community-based fraud detection system.

7. Have smart contracts and other codes been audited by a third party?

We plan our first smart contract to be implemented after the public beta is completed. Definitely, it will pass the audit.

8. You got a rating of 3.3 by Benchy in ICOBench. Could you explain the factors which could have resulted in this rating and what do you propose to improve on it?

I have been approached a number of times with a proposal to pay for a better rating. I refused because I do not believe an objective rating can be bought. I am not sure if that is the general policy about ratings but anyone who gets a higher ranking than ours is questionable as we have done our due diligence to ensure a higher mark.

9. The digital advertising market revenues have already passed 250B dollars in 2018 and WeBuy proposes to reduce this expenditure and convert future amounts to profits which can directly benefit buyers and sellers. What do you foresee will be the reaction of the advertising giants?

As a dreamer,  I hope that they will adopt the On Demand and Community Engagement Compensation model. As a business person, I hope they will hope that it will not work for them because, by the time they do, it will be too late for them.

10. Offline competitors and advertisers themselves can initiate a similar ICO/POTS to dilute your chances of getting a massive following. What can you offer that will ensure preference over others?

Quality, Ease of use and slowly but steadily going towards DAC. Nobody can compete with a company that belongs to the users of the company. 🙂

Brands, agencies and platforms must be open and accountable and welcome this moment of truth for digital advertising transparency problem. Transparent and immutable adverts are possible only through the WeBuy blockchain platform. Join Now! Visit https://wby.io/.

Source: https://www.cryptopolitan.com/taking-charge-on-webuy-on-demand-ad-platform

Reinventing Buyers and Sellers Relationship through the Blockchain: WeBuy Users Groundbreaking Revenue Source

On average, the normal internet user gets bombarded by over a thousand ads every month across all devices. While some users may find respite in sticking to certain web browsers, entrusting their privacy to third-party plugins and applications, or simply steering clear of certain sites. However, with targeted ads being integrated into applications and ad-blockers “unsavory business model”, ad-free experiences have become a dream that died with the Dodo.

The truth is digital advertising is now the new norm. With 4 billion of the world’s 7 billion total population connected to the internet and digital ad spending reached $209 billion worldwide in 2017, online marketing has become a critical tool in the hands of brands and advertisers. However, this tool is often misused and has become the source of many a negative feedback for businesses and a veritable nightmare for users with questionable metrics, mistargeted ads, brand safety, bot fraud, alleged billing malpractices and walled data dogging this industry.

And the source of this recurring nightmare? The inherent lack of transparency in this highly centralized industry.

Selling What to Buy

While major brands and conglomerates can afford to keep spending millions on mistargeted ads and acquiring users’ information from questionable sources until something sticks, small and medium scale business are left gasping for air.

Google and Facebook are the most dominant actors in the digital advertising space, controlling about 60% of the market, while Amazon accounts for 43.5% of total e-commerce sales in the US and together with eBay holds over 50% of the market. With this much stranglehold on the market, it’s no wonder that the over 450 million small and medium businesses worldwide offering products and services that could be marketed and delivered online are unable to capitalize on the vast opportunities online.

A blockchain-based startup, WeBuy, is tearing down these walls and building a new world for buyers and sellers.

Blockchaining the eCommerce Industry

The blockchain is the greatest invention since the internet. It disintermediation and decentralization of all engagement and values through a tamper-proof and immutable ledger system that cannot be own or controlled by any single entity. Leveraging this technology and autonomous smart contracts, WeBuy directly connects businesses to targeted market, enabling SMEs to start selling online, quickly, simply and at minimal cost.

Buyers too are not left out as they can earn a significant amount of passive revenue by viewing relevant ads and have complete control over what they view and how they view it without compromising their privacy.

What’s more, WeBuy ecosystem is anchored by two innovative features; geolocation and a native currency for the settlement of transactions, WBY Token.

Using geolocational features, Sellers will be able to directly target buyers in their environment. Stores can see, communicate, and promote their stocks in real-time to buyers.

ROI guarantee!

Buyers create their own virtual revenue sources by inviting SMEs to join the platform, while incentivizing engagements through the WBY token. In another word, Buyers become on WeBuy, Business Finders and since time is money, Buyers will be rewarded for their time, getting a significant share of the budget spent by their Virtual MarketPlace’s Businesses member.

Reverse Engineering when it comes to the Advertising Industry

The process of bringing large numbers of businesses into a single revenue source would, traditionally, require thousands of agents navigating between personal and professional interests. WeBuy eliminates this redundancy that has held back business potentials for so long through autonomous smart contracts, helping businesses to drastically reduce cost and effectively manage time.

Buyers can decide if and when they want to be reached by ads. For giving these ads their attention, they will be awarded a portion of the advertising fee accrued on the network directly into their wallet.

Any amounts paid by those SMEs for advertising are shared between the WeBuy platform, the Buyer who views the advertisement and the Buyer who introduced the SME.

Developed by a highly-talented and versatile team with decades worth of experiences in marketing, communication, finance, IT, and blockchain technology, WeBuy is the first platform truly created and owned by buyers and sellers.

Evolving the Commerce Industry: An Interview with WeBuy’s CEO, Emil Guberman

One of the most complicated questions you can ever ask anybody or product is “Who are you?”. This question dominated the first part of our interview with Emil Guberman, CEO of WeBuy, the world’s first blockchain-era, commerce platform based on geolocation.

Who is Emil Guberman

‘Who you are?’ One of the most complicated questions you can ask any person. I have been thinking about this for the last 44 years” the renowned entrepreneur revealed, as we delve into understanding the man and his identity — a man’s identity is often tied to what he does.

“I can just tell some facts. In all areas, I love complicated and long term projects. I am happily married for the last 20 years and have five children. I have a degree in Computer Science and Marketing and Business Management. As a programmer, I worked 6 months — I admire people that can do it, own a group of companies in the oil & gas industry, working in different areas in the world — but mainly in Russia and Kazakhstan.

The first company I founded was Elonet — the second Internet Sites provider in Israel in 1996. At that time, it was the same brand new and unusual as blockchain today, so I am familiar with the skepticism that often trails emerging technology.

“I’ve made many projects during the last years, but WeBuy is the first I am in love with!”

Having successfully started and exited several ventures, Emil brings a wealth of technical expertise and experience to the development of a platform addressing the “passe” relationship between buyers and sellers.

A whole new ecosystem

WeBuy is building a whole new ecosystem for both sellers and buyers through the most disruptive technology known to man, the blockchain.

“Just think that the way we buy did not change since the first market (not market place ) in the world — the approach of “take it or leave it” is the one that is bad. Amazon is not different from the ancient bazaars. Buyers always choose from what is proposed, not get what they want. And this is the change we want to make! This change is now possible today!”

The power of choice is what is informing the development of WeBuy. WeBuy leverages Geolocation and blockchain technology to empower both buyers and sellers. The platform is not only redefining the relationship between those looking to acquire something and those in possession of it but also adding value to a critical component of every interaction: time.

No buyers – no sellers

“My attention as a Buyer, my time, and my effort should be compensated. This does not happen today, but this will happen in WeBuy — this is what it is all about.”

Without buyers, there wouldn’t be a seller. Yet, buyers have remained passive actors in the global commerce industry, conscripted to the sidelines to be exploited. WeBuy places them firmly in the center of all, revolving the ecosystem around the conditions and rules they set regarding not only sellers should contact them, but also at what rate, with the worthy product, and most importantly, rewarding them for their time without the obligation to buy anything. And to think this all started with a chair.

“Yes, I was about to buy chairs for my new office. I knew exactly what I needed and how much I was ready to pay, but there was no place to say — “this is what I need, please propose”. What I ended up doing was going outside, looking for what is available, and either settle for what was available — not what I wanted, or continue to look for the right place to spend my budget.”

To solve this challenge, WeBuy turned to geolocation as the final piece of the puzzle to put buyers and sellers in sync.

SellMe – greatest step for commerce

“Imagine yourself a very old market. The sellers are shouting around that their products are good and trying to grab the buyer inside. This is the old geolocation — every person passing nearby is s potential client. Not effective exactly as the online advertisement today. WeBuy geolocation is effective because it starts with the Buyer — SellMe is the greatest step of all for commerce.”

How does it work? Simple. Buyers post what they need on the app and immediately see which seller in their proximity has the required item, while sellers can immediately see which buyer is worth approaching or not.

“As Buyer, I will be contacted only by shops around me that match my need — not the product they have to sell. And if you ask about Sellers that still want to contact me, they should compensate me for my time every time they push me an offer. So I get proposals on my need and compensated for each second of my attention

WeBuy’s on-demand approach – a unique solution 

WeBuy is being developed as a real-time social network and a virtual marketplace, creating an interconnected ecosystem for both buyers and sellers to locate, communicate, and exchange values with each other.

As a buyer in today’s world, I make my buying decisions in mortar and brick shops and in my “buying journey” learned the pitfalls of shopping. The system of reviews is good but not always reliable, nor relevant. My friends are always ready to assist and advise, but they are not always around.

WeBuy’s on-demand approach gives us a unique solution — My SellMe can be created with questions and people around me that have similar SellMes or HAD similar SellMes before can help me. WeBuy takes all these and builds the compensation model around this, making sharing and helping somebody nearby not only good for karma but also good for the pocket!”

Buying the Moon, Selling Atlantis: Reinventing eCommerce Interaction through Blockchain Technology

You dash down the street, the wind nipping at your heels, clawing at your face, and screaming pass your ears. But you’re not bothered — you can’t be. After months of scouring the high streets, you’ve finally found the one that has consumed your thoughts, stalked your waking moments, and skirted your reach. Always so close, but yet so far away. Always so familiar, yet so different every time you see — the right shape, but the wrong color; the right color and shape, but the wrong length.

Then it stumbled into your path.

Just about right enough for it to tick off all your requirement — the shape, the color, the length, and most importantly, the price tag. You ready your finger to click on the “Buy” button when your eyes fell on to the bottom of the screen and your breath rasped in your lungs. There they were — in the “Similar” list — an inch and a shade closer to what you really had in mind!

You clicked on the closest among the list, started to read the description, and then, the same thing happened. The “Similar” list, again!

Black Friday Craziness

“Look! That one is even much closer to what we’re looking for…” And down the rabbit hole you go, forever chasing that shape at the peripheral of your vision.

Welcome to the antiquated way we continue to shop despite technological advancements. Matter of fact, technology seems to have only exacerbated the situation by forcing us to spend more time viewing ads, hopping from one recommended or similar list to the other before finally settling for something in the neighbor of what we’re actually looking for.

But what if, you can be compensated for viewing these ads and similar lists. What if every time you dive down the rabbit hole, you come up with substantial loot rewarding you for investing your time. Better yet, wouldn’t it be wonderful to just broadcast the exact item you’re looking for and have relevant stores in your locality get back to you on their availability and price, communicating with you directly?

With the world’s first blockchain-era platform, WeBuy, buying and selling exactly what is being sought is no longer a plunge down a rabbit hole of wasted time and resources, intrusive ads, fake reviews, and settling for less.

We Buy, You Sell

Why should you continue to run around looking for a product that you know exactly what it looks like? Why can’t you just describe your needs, send to local stores carrying the described items, and have them contact you via video or audio channels about the product availability?

WeBuy blockchain-based, mobile application reinvents the antiquated and strait by decentralizing and disintermediating buying and selling. Buyers can directly communicate and engage with merchant services in their locality using the platform’s innovative SellMe feature.

Buyers describe the product or service they want to buy through SellMe. Local stores in the area respond to the SellMe, showing the buyer their matches. The buyer can now review the deal, feedbacks the Seller has gotten, and extended store information, confidence in the fact that this information is immutable and cannot be tampered with.

Liberating eCommerce for Consumers and SMEs

So, you want to start a business? Want to earn your livelihood offering some much-needed goods or services, you say? Why don’t you just grab some wood there and we’ll knock you together a stall before you can — oh, you meant an electronic store! Why didn’t you say so before?

Of course, commerce has moved beyond shouting over each other’s head to try and gain the attention of customers. Most customers would rather not be shouted at, or even go to the store when they can just shop from their devices. eCommerce is now the most preferred medium for the exchange of goods and services, not only allowing consumers to shop from the comfort of their homes, but also from anywhere in the world.

No wonder the appeal

The ease which buyers and sellers can easily transact is the impetus behind a trillion dollar industry tethering our daily activities. However, this industry stands on a very shaky foundation — one fraught with insecurity, privacy invasion, trust, product suitability, high technological costs, and legal murkiness.

Trust issues and privacy concerns are two of the biggest problems facing the industry. Unlike brick and mortar stores where cash is king, eCommerce platforms require users to provide their personal data including their address, phone and account number, and credit card details. Not all platforms have the right infrastructures to properly secure users’ information from protecting this information from hackers, while some have been known to sell users’ information to third-parties. It’s one thing worrying if that shoe is going to really fit without trying it on, it’s another thing worrying whose hands your personal information is fitting into.

Because the customers have no way of physically examining whatever they are buying online, they are more likely to put their faith in an established brand — hoping they’ve gotten too big to fail — rather than some up-and-coming. This had placed many a start-up on the back foot, constantly swimming against a current of consumer bias, high labor and technological costs, market monopoly and penetration. Consumers, on the other hand, have had control over their privacy wrenched from their hands and are continually being herded towards choices, not of their making.

Developing business for eCommerce platform is a difficult and grueling task where every infrastructure and feature must be up to the task from website maintenance to service delivery, customer service, and security response. Democratizing the exchange of values and services eliminates these barriers to eCommerce, providing powerful growth incentives for both parties to directly transact without needing to establish trust or compromise their privacy and security. At the heart of this democratization is a decentralized platform with in-built viral protocols, trustless exchange of values, users’ incentivization mechanisms, better customer targeting tools, and intuitive interface.

This platform is WeBuy

WeBuy — First Blockchain Era Commerce Platform

Bringing such a large number of businesses online without requiring the thousand of intermediaries required, WeBuy leverages blockchain technology to enable Buyers and Sellers to locate each other, communicate, and transact in real-time without friction. Consumers can freely build their own marketplaces based on stores whose products or service delivery appeals to them. Similarly, Buyers can band together to create virtual marketplaces for consumers, catering to a wide range of products and services they couldn’t possibly have serviced alone.

The mission behind WeBuy is the evolution of the eCommerce industry, decentralizing how we buy, sell, and trade while incentivizing every commercial activity on the platform. That means consumers can now earn on every ad sellers push to them or for referring other users to their marketplace. Hundreds of billions of dollars are paid to attract buyers annually, with WeBuy the buyers receive most of that money.

Easily accessible through mobile applications that use geolocation to enable sellers and buyers locate and communicate with each other, WeBuy is removing the barriers preventing millions of businesses around the world from maximizing their online sales, enabling them to their online presence instantly at zero cost and tap into the boundless potentials of online transaction.