A company intends to change the ways of traditional advertising by creating a platform called WeBuy. The idea is to allow what the company calls “buyers” to decide when and how the sellers of different products can reach them on-demand.Continue reading
Initial coin offerings (ICOs), as popular as they have become, have been proven ineffective. The lack of transparency and accountability has made investors wary. Realizing these and other shortcomings of ICOs, WeBuy approaches crowdfunding through another, far more effective and convenient way – through Production-Oriented Token Sales which tackle all of ICOs’ underlying problems.
Entering a Vast Market
WeBuy introduces the very first on-demand advertising platform, based on a complex web of Buyer Referral Networks (BRN), completely created and governed by users of the platform.
Entering a $250 billion market, WeBuy gets rid of unnecessary third parties and doesn’t put itself in the middle. The buyer’s private information is never revealed to sellers or to any other third parties, which puts them behind the wheel when it comes to their very own privacy. Furthermore, WeBuy’s services are and will always stay 100% free for buyers, however sellers will have to purchase ads.
Leveraging an impressive geolocation feature called “SellMe”, sellers will be able to localize potential buyers who have already expressed their interest in the seller’s product. Buyers, on the other hand, will only be reached by ads they have explicitly required.
Apart from greatly improving the user experience and efficiency for both parties, WeBuy also provides actual incentives to the sellers and buyers. The former will receive a joining grant of $500 from WeBuy in the form of WBY tokens for becoming a part of BRNs. The individual that invited the store into his/her BRN will enjoy rewards for doing so forever. The latter, on the other hand, will be awarded a portion of the fees received for agreeing to see an ad and to be reached by the sellers.
Fixing What’s Broken – a Twofold Solution
All of the above enables WeBuy to solve a lot of the issues which are currently riddling the field of online advertising. The market suffers from the fact that platforms are delivering less than targeted ads to audiences who are either passive or downright defensive against intrusive tactics of the kind.
This creates serious inefficiencies. Buyers are oftentimes overlooked, opportunities are missed, while sellers keep inflating their marketing budgets without much merit.
On the other hand, we have the non-functioning ICO crowdfunding model. While 2018 saw an influx of investors and thousands of ICOs carried out, a lot of them turned out to be scams. As it stands, the ICO funding model is also suffering from a range of issues such as:
- Lack of formal obligations on behalf of the project
- Misappropriating funds allocation
- Lack of accountability
- Lack of transparency
- Investors are incapable of reacting to failing projects
Solving these issues, WeBuy introduces Production-Oriented Token Sales (POTS). Unlike ICOs, this approach to crowdfunding is much more transparent and it invokes project responsibility.
With POTS, projects hold several token sales which are used to raise funds. Each one of these, however, is funded based on a preliminary published plan with predefined tasks to be completed with the raised funds. At the end of the given period, the project issues a report with what has been completed.
This guarantees the transparency as well as the proper fund allocation. At the same time, it provides the investor with a clear opportunity to compare current and previous performance reports and to determine whether his investments are worthwhile.
WeBuy will carry out its first POTS starting January 7th on the Stellar Exchange. WBY tokens will be denominated in Stellar Lumens (XLM) and they will initially cost $0.25 each. WeBuy may announce bonuses in the future.
What do you think of WeBuy’s approach to crowdfunding through POTS? Don’t hesitate to let us know in the comments below!
Identifying the challenges crippling the advertising industry, WeBuy introduces a disruptive solution which puts the buyer in the middle while eliminating the unnecessary middleman at the same time. The project also pioneers a new concept for blockchain-based projects by replacing inefficient ICOs with Production-Oriented Token Sales (POTS).
CURRENT ISSUES WITH ONLINE ADVERTISING
While being omnipresent, online ads are continuously facing a barrage of challenges which make them far less effective. Current ad networks oftentimes deliver non-targeted ads to more than passive audiences who are also fairly defensive against such market tactics.
In the process, potential buyers oftentimes get overlooked while businesses keep expanding their budgets without getting any notable and worthy results.
AN ELEGANT SOLUTION
WeBuy presents the very first on-demand advertising platform which will enable the buyers to choose how, when, and why they can be reached by any potential seller.
Instead of swamping the buyer with less than targeted ads, WeBuy allows the latter to opt-in to be reached. In other words, the buyer will only be able to see ads when he wants to. Furthermore, he will only be able to see the ads which he is interested in seeing..
By leveraging geolocation tools, WeBuy will enable the sellers to be in full control of their ad budgets. This also guarantees that they will be able to target the right market.official website.
What do you think of WeBuy’s on-demand advertising system? Don’t hesitate to let us know in the comments below!