WeBuy Logo WBY

Evolution is coming!

The First On-Demand Advertising Platform


WeBuy Builds a New World for Buyers & Sellers

WeBuy is creating a completely new experience for buyer and seller communication.


Choose When, Why, & How to Be Reached, and Get Paid!

With this new dynamic, buyers’ needs are a priority. When it comes to being contacted, buyers set the rules and conditions. Sellers are then able to offer their best products and services directly to interested buyers.


Build a Profitable Business

With this new dynamic, buyers have the chance to build profitable businesses, just by sharing information from their phones!


Geolocalize a Potential Buyer

With this new dynamic, local business owners will be able to geolocalize potential clients in real time; clients that are willing to buy their products and services.


WeBuy takes on the monopoly of the advertising giants and gives the power and money back to the buyer. In effect, we are enabling SMEs to promote their products and services to those interested, quickly, simply, and at minimal cost.

When a buyer wants to make a purchase, they create a SellMe profile, which describes the product or service that they want to buy. The SellMe profile is then sent to WeBuy sellers in the buyer’s geographical area who are selling the products or services that the buyer is looking for.
Having paid to advertise, sellers can see buyers and answer their SellMe profiles, communicating in real-time, while promoting products and services to their potential new customers or clients.

The Platform is based on two main concepts:

WeBuy - Calls

1. New communication paradigm

Sellers pay to communicate with buyers who have expressed interest in specific products or services. Buyers receive a share of the advertising fees that have been paid for by the sellers. This results in a true win-win for both parties involved.

2. Platform Created and Owned by Buyers

Buyers are able to recruit sellers to WeBuy in order to establish their very own Buyer Referral Network (BRN).


Buyers are able to find the products and services that they want, at the best price, nearby, and are compensated for reviewing relevant ads.
Sellers are able to reach potential customers and clients who they know are interested in their specific products.
In effect, customer acquisition and transaction costs are cut, and advertising is targeted and highly effective.This results in a true win-win for both parties involved.


Sellers are invited to join WeBuy by individual buyers who know them and have confidence in them.
By accepting the invitation, sellers join the buyer’s Buyer Referral Network (BRN).
This means that whenever the seller pays for advertising on WeBuy, the buyer that onboarded that seller receives a portion of their advertising spend.


Blockchain technologies provide WeBuy with full transparency and reliability.


WeBuy will be completely open source and will operate autonomously with no entity controlling the majority of its tokens. Its data and records of operation will be cryptographically stored on a public decentralized blockchain.

WeBuy will generate tokens, set criteria, and distribute utility tokens from day 1.

WeBuy will adapt its protocol in response to proposed improvements and market feedback based on a majority consensus of all WeBuy users.

The combination of a decentralized ledger and a user-friendly application/marketplace creates a self-sufficient ecosystem.

The WeBuy platform allows for the verification and confirmation of ownership for sharing revenues.

The WeBuy sharing model will be implemented as a Smart Contract. Transactions will be verified using asymmetric cryptography keys. Sellers will be fully confident that the advertising they pay for is seen only by interested buyers.


WeBuy is an advanced on-demand advertising platform accessed through a mobile application and based on a complex web of Buyer Referral Networks (BRNs), created and governed by users of the platform (buyers). It combines its core components across the public Stellar network and WeBuy blockchains. The platform will link or interoperate between these chains. WBY tokens will form an integral part of the main Stellar network – enjoying all the benefits it offers, including fast and cheap transactions.


Symbol: WBY
Total Supply: 1,000,000,000
First POTS Sale Amount: 8,000,000
Total Tokens Available for Sale (for all stages of POTS): 300,000,000
Initial Token Price: $0.25
Accepted Currencies: FIAT + Cryptocurrencies

The WBY token will fuel the WeBuy network, which will support rapidly increasing volumes of online-to-offline commerce.

WeBuy aims to be a cross-border system, working in a similar way everywhere. This demands a payment system based on a single token. The use of the WBY token will facilitate fast transaction processing times and cheap costs:

WeBuy Token Ads purchase
By the sellers, in order to purchase advertising opportunities
Webuy Sharing to buyer
By WeBuy, in order to pay the buyers their share of the sellers’ advertising spend
WeBuy Token Product Purchase
By the buyers, in order to purchase products and services from sellers
Webuy Transaction cost
Generally, to save transaction costs – made possible by fast and cheap Stellar (XLM) blockchain-based transactions

It will also be possible to pay for products and services offline using cash, credit, and so on. This leaves the door open to 90% of all retail purchases that normally take place offline.

The WBY token aims to be a medium of exchange within a vastly growing network of merchants.

WBY tokens will be listed on as many cryptocurrency exchanges as possible. WBY will be traded on the exchange featured by Stellar – a decentralized exchange that makes it possible to trade any Stellar network token from day 1. This eliminates the risk of having to rely solely on a third party exchange to list the token.

Production-Oriented Token Sale (POTS)

Introducing POTS (what is POTS?)

WeBuy is pioneering a new concept for blockchain based projects which is formulated to meet the challenges normally faced after an ICO. It is called POTS, short for Production-Oriented Token Sale. It relies on realistic, transparent, round-for-round funding that requires detailed feedback and reporting, including clarification in terms of how demand for the WBY token will be created.

1-st POTS period plan (ongoing)

Minimal viable product (MVP)

Funding provided by the project’s founders will be used to complete development of the minimal viable product (MVP). The first round or stage of POTS-related funding will start and run in unison with the full-scale pilot (January 7th, 2019 to Mid-March 2019).WBY tokens will be denominated in XLM (Stellar Lumens) and the amount offered will vary according to the POTS stage. WBY tokens will be available for sale on the Stellar Exchange at the initial price of $0.25. WeBuy may announce additional bonuses in the future.

The aim is to sell 8 million tokens for $2 million during this stage. Both fiat and cryptocurrencies will be accepted as a form of payment.

Registering and passing the KYC

Registering and passing the KYC on the WeBuy website will allow individuals to receive a bonus. Bonuses will be announced via and made available by registering with WeBuy.

The full-scale pilot

The full-scale pilot aims to monitor real life penetration of the WeBuy model, generate feedback and suggestions in terms of improvements and best ad products to use, shed light on limitations or challenges, and a real-time estimate of how much funding is needed for market penetration (based on a single market example).

During the pilot, the WeBuy application (Android version only) will be available for download via Google Play in pre-defined geographical locations – it will feature general info, user guides, and a portal to report bugs or make suggestions. An End User License Agreement (EULA) will be available via both the app and WeBuy website. Email support will be available 24/7.

Limitations of the pilot include: English only version, pseudo-token usage, limited support, basic functionality, and no fraud detection.

After the pilot

After the pilot, we plan to release the first operational WeBuy platform in April 2019, have at least one local community using WeBuy, have a market penetration strategy ready based on real-time testing, and have accurate budget estimates for stage 2 of POTS.

Budget requirements

In terms of budget requirements during POTS stage 1, the plan is to get 10,000 stores to join the WeBuy platform. This will cost roughly $500,000. In addition, estimated expenses over the pilot period are expected to add up to $2 million.

Be sure to consult our white paper for a breakdown of expected expenses and for more details.

Next POTS periods plan

Will be updated close to end of 1-st POTS. Be sure to subscribe our newsletter to stay updated.


All the development till now has been fully funded by its founders.


Light Paper

White paper


Emil Guberman - CEO - WeBuy


Founding, financing, and managing companies and complicated international projects in Israel, USA, UK, Russia, and Kazakhstan.

Victor Nemirovsky - CPO - Team WeBuy


Over 20 years’ experience in software engineering and leading development teams to successfully deliver solutions and products in several industries.

Yuri Voschinsky - Team WeBuy


Leading teams in data processing, big data, cloud computing, and real-time control for more than 20 years.

Stas Manevich

20+ years of experience in Networking Integration and Telecom.

Ilya Yulish - CIO - Team WeBuy


Technology evangelist, cryptocurrency and blockchain enthusiast with over 20 years’ experience in software and business development.


alexei Ivashentsev - WeBuy

Alexei Ivashentsev

Anatoliy Moulin

Anatoliy Moulin

Andrei Agryskov (Webuy)

Andrey Agryzkov

daria Tarakanova - Team WBY

Daria Tarakanova
Web Design


Ella Glicksman
Administrative Manager

Kyrill Yumatov

Kiril Yumatov

Ksenia - Team Webuy

Ksenia Suhitskaya
Community Management

Sonny Azzez Team WBY

Sony Azeez
Creative Content

Yaron Gubermana

Yaron Guberman
Community Management

Yula Verman - Art Director

Yula Verman
Art Direction


Vered Itzhaki - Token Economist Advisor

Vered Itzhaki
Token Economics Advisor

Cryptoeconomics Expert Advisor. 20+ years in managing and hedging financial risks, advising companies on financing, and providing solutions to complex financial issues.

Alex Averbutch - Strategic advisor

Alex Averbuch
Strategic Advisor

Experienced Finance & Marketing professional with a demonstrated history of working in the Investment & Credit Insurance and Foreign Trade Finance industry.

jared Polites - Webuy Marketing Advisor

Jared Polites
Marketing Advisor

New York-based blockchain marketing specialist, Partner at Blockteam Ventures, writer at CryptoCoinsNews and Former FBI Analyst.

Ariel Ezrachi
Legal Advisor

he Slaughter and May Professor of Competition Law at the University of Oxford and the Director of the University of Oxford Centre for Competition Law and Policy. His research and commentary have been featured in The EconomistThe New YorkerWall Street JournalFinancial TimesThe GuardianNikkeiNew ScientistPoliticoWIREDBBC, and other international outlets.

In the Media


What is Webuy?

The Problem

These days, online ads continue to stunt the growth of the market by delivering non-targeted ads to passive audiences who resent these intrusive marketing strategies. Potential buyers get overlooked, opportunities get wasted, and businesses keep expanding their budgets in a blind mode leaving large ad platforms as the only winners in this situation.

The Solution

The WeBuy on-demand advertising platform enables buyers to choose how, when, and why they can be reached by sellers and whether or not they should be reached in the first place. If the buyer opts to be reached, he gets rewarded for being contacted with no buying commitment. Leveraging geolocation tools, sellers can control and wisely allocate their ad budgets, ensuring they are targeting the right market. This breakthrough solution eliminates the clogs that have been backing up the system by completely removing the source of this congestion: middlemen.

How does geolocation work?

WeBuy offers a mobile application that allows buyers to describe the product or service they want to buy. The description (“SellMe”) is shown to all relevant WeBuy sellers/stores in the buyer’s geographical area, enabling them to see, communicate, and promote their product or service to the buyer in real time.

How do I earn as a buyer?

The average internet user get bombarded with more than 4,000 advertisements every month – whether they ask for it or not. WeBuy offers its members an opportunity to earn a significant amount of passive revenue by viewing relevant ads from the sellers/store owners. Every dollar spent on WeBuy advertising will be distributed between the buyer who sees the advertisement and the buyer who introduced the seller to the WeBuy platform.

How do I set up a Buyer Referral Network (BRN) of my own?

It’s actually very simple. Users on WeBuy create their own Buyer Referral Networks (BRNs) by inviting Small and Medium-scale Enterprises (SMEs) of their choice to join the platform. Once the SME accepts the invite, they are added to your BRN. The selection of SMEs is completely open to all.

What is a joining grant?

Buyers enjoy a lot of benefits on the WeBuy platform, but what about the sellers? Well, WeBuy is the first blockchain ecommerce platform to offer each and every seller a “grant” for successfully signing up! Yes, each seller receives a sign-up grant of $500 from WeBuy in the form of advertisement or ad credits. Additionally, sellers enjoy the benefits of highly targeted ads and the increased ability to sell to interested buyers.

Why use the Stellar Blockchain?

Most token events tend to get issued on the Ethereum network in the form of ERC20 tokens. However, recent events have highlighted some weaknesses of the network, such as slow transaction speed, slow processing time, and high gas fees. Stellar was designed from the ground up in order to support efficient trading with high speed transaction processing and cheap gas prices. Any token created on Stellar can be bought and sold immediately on Stellar’s decentralized exchange. Stellar offers 3-5 second confirmation time (versus 3 minutes on Ethereum), .00001 XLM fee, and atomic, multi-operation transactions. Stellar represents the ideal solution for what WeBuy has in mind.

Which wallet supports WBY tokens?

All officially supported XLM wallets can be found here: https://www.stellar.org/lumens/wallets/

What is a Production-Oriented Token Sale (POTS)?

WeBuy is pioneering a new concept for blockchain based projects that is formulated to meet the challenges normally faced after an ICO. It is called POTS, short for Production-Oriented Token Sale. It relies on realistic, transparent, round-for-round funding that requires detailed feedback and reporting, including clarification in terms of how demand for the WBY token will be created.

How can I contribute to the Production-Oriented Token Sale (POTS)?

Very easily. First, you will need to get whitelisted. To do so, please pay a visit to our website (WBY.io) and click on the “Join WeBuy” button (on the top right). Follow the instructions provided and then our team will contact you.

Will there be KYC?

Yes. All contributors will have to be checked and verified by our legal services in order to ensure that they are allowed to take a part in our Production-Oriented Token Sale (POTS). Some documents will be required such as proof of identification (e.g. ID, passport, etc.) and proof of residential address (e.g. utility bill, etc.).

Can everybody contribute to the Production-Oriented Token Sale (POTS)?

No. Citizens of the US and Singapore are prohibited from participating (unless they are accredited investors).

Contact us

WeBuy UK LIMITED, 35 Great St. Helen‘s, London, EC3A 6AP, UK info@wby.io +44-(20)-305-147-62 Telegram

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